James White Beet-It Organic Beetroot Juice Juice, 1L

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The secret to making brilliant juices and non-alcoholic drinks is to use only really good natural ingredients and be confident about strong and distinctive flavours. Intake of beetroot juice should be initiated within 90 min before athletic effort since the peak value of NO3− occurs within 2–3 h after ingestion. At least 6–8 mmol of NO3− intake is required, which can be increased in athletes with a high level of training. We started selling organic beetroot juice in 2005, which in 2009 we rebranded as Beet It. Since 2008 we have worked with over 300 medical and sports performance research projects investigating the benefits of dietary nitrate naturally found in beetroot juice. We developed our Beet It concentrated beetroot juice range of sport performance products as a consequence of the remarkable findings of this research. Beet It Organic products are certified by the Soil Association, which provides you with assurance that our products are meeting some of the highest available organic standards - we have been members of the Soil Association for over 25 years! Consume a glass daily as part of a balanced diet and healthy lifestyle. Once opened, keep refrigerated and consume within 5 days.

A systematic review based on 23 research articles came out in 2017, breaking down the effect of beetroot juice supplementation on cardiorespiratory endurance in athletes. Beet It Organic beetroot juice with Ginger is blended with pressed ginger juice, not a flavouring, which gives it a delicious soft, warm, spicy taste. It is still made with 80% beetroot juice, but a small amount of carrot juice is also added to produce a lighter, sweeter taste. East Anglia has the ideal climate and soil to grow beetroot organically, resulting in a juice that is free from artificial fertilisers and pesticides. Beet It beet juice provides on average >0.8g of dietary nitrate per litre.

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Beet It Organic beetroot juice is blended with 90% beetroot juice and 10% apple juice to smooth the earthy aftertaste of beetroot - sweeter than you might think, our beet juice makes a deliciously flavoursome drink. East Anglia has the ideal climate and soil to grow beetroot organically, resulting in a juice that is free from artificial fertilisers and pesticides. Beet It beet juice provides on average >0.8g of dietary nitrate per litre. Organic beetroot juice (80%), organic carrot juice (16%), organic ginger juice (3%), organic lemon juice, vitamin C ( ascorbic acid) as an antioxidant. In addition to improving efficiency and performance in various time trials in increasing time-to-exhaustion at submaximal intensities , chronic supplementation with beetroot juice may improve cardiorespiratory performance at the anaerobic threshold and VO2max intensities. We believe that our juices are the best, which is why we don't mess around with them. The finest fruit and vegetables, expertly pressed and blended with a range of big flavours. That's who we are, James White - Bold By Nature.

Acute supplementation with beetroot juice may have an ergogenic effect on reducing VO2 at less than or equal to VO2max intensity, while improving the relationship between watts required and VO2 level, mechanisms that make it possible to enable increase time-to-exhaustion at less than or equal to VO2max intensity.

Beet It Organic concentrated beetroot juice shots deliver on average 300mg of dietary nitrate per 70ml shot, derived solely from organic concentrated beetroot juice. Our Beet It juice tastes incredibly smooth and has less sediment than most other beetroot juices. Sweeter than you might think, our beet juice makes a deliciously flavoursome drink – it’s also one of your 5 a day! Pressed & Bottled in Suffolk: we were the first UK soft drinks business to start pressing Organic beetroot juice in 2012. Our Beet It with Ginger is made with pressed ginger juice, not a flavouring, and this gives it a delicious soft, warm, spicy taste. It is still 80% beetroot juice, but a small amount of carrot juice is also added to produce a lighter, sweeter taste. Our newest baby is our Zinger shots - a range of little spicy drinks with a big Zing to wake up your taste buds! We launched Big Tom, our spicy tomato juice in 1997 and it has steadily grown year by year to become the leading spicy tomato juice in Europe. In 2002, we were granted a Royal Warrant by HM The Queen specifically for Big Tom. In 2020 we launched Big Tom Ketchup. However, the studies that provided the participants with beetroot juice for an extended period (6+ days) or consumed a higher volume of beetroot juice before the physical activity (more than 280ml) saw more promising results, with many seeing VO2max improvement and improved time to exhaustion – meaning the athletes could perform at a higher level for longer or finish a certain distance in a faster time.