Lynx Ink, Tattoo, Shower Gel for Tattoo Care with Olive Oil and Vitamin E, Dermatologically Tested Unisex, Three month supply (6 x 300 ml)

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One commenter said: "It honestly does nothing, i have sleeves, used six bottles and all my tatts are exactly the same! And if you’re still not sure, the rejuvenating powers of Lynx Black are a solid choice so that you can smell ready for anything. Lucky for you, this little guide has all you need to know about finding the best-smelling body wash, so you’ll be ready for when the unexpected happens. Keep those stories alive and looking bright and let your ink do the first move with the new Lynx Ink Shower Gel. Amsterdam's creative director Adam Koppel said because the tattoos needed their own personality, instead of scripts the team had springboard ideas.

Kick-start your day with the Lynx Africa range, including a shower gel, body spray, antiperspirant, shower foam and a daily fragrance for all-round freshness. Created by 72andSunny Amsterdam, the campaign is comprised of three spots, each featuring a quirky romantic story as told by its subject’s animal-themed tattoo. According to the blurb, “tattoos are an essential part of guys’ lives – and part of what makes them attractive to others.While one spot stars an owl with a fear of heights who skydives to impress a girl, another features a tiger discussing the struggles of navigating the "jungle" of dating apps. Er, possibly not as the only ink in this office is in the printer, and that is nearly always empty anyway…But, of course, we do know many, many people with tattoos, so we asked them what they thought, too.

Lynx has launched a vibrant campaign to promote the unveiling of its new ink-enhancing shower gel – an aftercare product designed to keep tattoos bright. The real lesson is that you’ve always got to smell ready so that you can turn a moment into an opportunity. To promote its tattoo-brightening shower gel, Lynx created a series of ads that bring pieces of body art to life to tell the unique stories of people. Please consult your doctor before taking any new product, particularly if you are already under medical care.Aqua, Sodium Laureth Sulfate (A)/Sodium C12-13 Pareth Sulfate (B), Cocamidopropyl Betaine, Sodium Chloride, Parfum, Sodium Benzoate, Citric Acid, PPG-6, Coumarin, Hexyl Cinnamal, Linalool, CI 42090, CI 19140. Try Lynx Unity, with a revitalising and refined soft violet and cedarwood scent (it literally has ‘pure temptation’ on the bottle). We want to keep those amazing stories alive and bright," Caroline Gregory, brand director at Lynx, said.

Will all the guys be rushing out to grab a bottle of Lynx’s Ink Shower Gel to keep their tatts as fresh as a daisy? Use just enough moisturising lotion/ointment to cover it but not so much that it can’t breathe and heal. Spent hours finding your perfect signature scent with a deodorant or aftershave and don’t want anything to overpower it?For the best smelling shower gel that won’t overwhelm, choose Lynx Ice Chill which provides a fresh, minty smell that helps get you ready for the day and won’t overpower your deodorant. Tattoos play such a big role in guys' lives, but so far there hasn’t been a lot you can do to keep your ink as fresh as on day one.